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- 25TH YEAR
Department of New Media and Communication
NMC 461 | Course Introduction and Application Information
| Course Name |
Globalization and The Media
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
NMC 461
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to: - Introduce students to the key theoretical debates in global media studies - Develop a critical understanding of how global media industries, platforms, and news systems are structured, operate, and shape the production and circulation of media content - Enable students to critically analyze media texts using relevant concepts and theoretical approaches - Connect global media structures to questions of inequality, social transformation and developme |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course examines globalization through globalization theories. It also explores how global media industries and digital platforms play a role in the circulation of ideas, identities, values, and commodities across borders. Students critically analyze well-known global media texts, including advertisements, videos, films, and campaigns, by applying the theoretical knowledge they have acquired and integrating it with practical analysis |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | An Introduction, Course Roadmap - Globalization and the Media | Clayton Pierce - Media and Globalization |
| 2 | Theories of Globalization - Schiller - Cultural/Media Imperialism - Harvey - Time-Space Compression - Arjun Appadurai - Global Cultural Flows - Digital Globalization & Platformization | Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press. - Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. Sage. - Josiah Heyman & Howard Campbell. (2009). ‘The Anthropology of Global Flows: A Critical Reading of Appadurai's `Disjuncture and Difference in the Global Cultural Economy', Anthropological Theory, 9(2) - Sparks, C. (2007). ‘What’s Wrong with Globalization?’, Global Media and Communication, 3(2 |
| 3 | Global Media Industries - Media Ownership and International News Agencies - Platform Economy; Google, TikTok, YouTube, and Netflix as Global Gatekeepers - International News Flows: Agenda-setting Theory - Assignment 1: Global News Agenda Analysis (10%) Due Date and Presentation Day: 4th Week | - McCombs, Maxwell E., and Donald L. Shaw. (1972).’ The Agenda-Setting Function of the Mass Media. - Paul M. Hirsch. (2000). ‘Globalization of Mass Media Ownership’, Public Opinion Quarterly, 36(2). - Jean K. Chalaby. (2005). Understanding Media Globalization. Routledge. |
| 4 | Global Media Literacy - Critical Reading of Media Texts, Frames and Representations - Discussion of Assignment 1 In-class Case Analysis | UNESCO. (2016). ‘Media and Information Literate Citizens: Think Critically, Click Wisely!’ |
| 5 | How Heavy Media Exposure Shapes Our Sense of Reality - Cultivation Theory - Case Studies from Global Media Assignment 2: Analyzing a Global Media Message (10%) Due Date and Presentation Day: 6th Week | Schiller, H. I. (1991). ‘Not Yet the Post-Imperialist Era’, Critical Studies in Mass Communication, 8. |
| 6 | Media Representation and Global Inequalities - Inequalities in Global Media - Discussion of Assignment 2 In-class Case Analysis Assignment 3: Analyzing a Global Inequalities (10%) Due Date and Presentation Day: 10th Week | Oliveira, A. J., Oliveira, H. C., Martins, J. P., & Areal, M. (2026). Digital Influencers as Drivers of Purchase Intentions and Promoters of Conscious Consumption. Frontiers in Human Dynamics - Rowland, J., & Estevens, J. (2025). “What is Your Digital Identity?” Unpacking Users’ Understandings of an Evolving Concept in Datafied Societies. |
| 7 | Global Consumer Culture - Norms and Identity - Platform Advertising - Digital Consumption and Influencer Culture | Crenshaw, K. (1991). "Mapping the Margins: Intersectionality, Identity Politics, and Violence against Women of Color." Stanford Law Review, 43(6), 1241-1299 - Grau, S. L., & Zotos, Y. C. (2016). "Gender Stereotypes in Advertising: A Review of Current Research."International Journal of Advertising, 35(5), 761-770. |
| 8 | Midterm Exam | |
| 9 | Global Digital Activism - Social Movements - Digital Media and Social Transformation - Cases from Global Media | Yin & Sun (2021), “Intersectional Digital Feminism: Assessing the Participation Politics and Impact of the MeToo Movement in China”, Feminist Media Studies. - Mendes, K., Ringrose, J., & Keller, J. (2018). ‘#MeToo and the Promise and Pitfalls of Challenging Rape Culture through Digital Feminist Activism’, European Journal of Women's Studies, 25(2), 236-246. |
| 10 | Digital Media and the Public Sphere - Localization and Glocalization of Media Content - Media Users as Content Producers - Discussion of Assignment 3 In-class Case Analysis | Mike S. Schäfer. (2015). Digital Public Sphere. In G. Mazzoleni (Ed.), The International Encyclopedia of Political Communication. Wiley-Blackwell. - Habermas, J. (1989). The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. MIT Press |
| 11 | Global Media and Sustainable Development - The Role of Media in Global Development | UNESCO. (2021). Teaching Journalism for Sustainable Development. |
| 12 | Student Final Project Presentations & Discussions | |
| 13 | Student Final Project Presentations & Discussions | |
| 14 | Student Final Project Presentations & Discussions | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
40
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
1
|
20
|
20
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
14
|
14
|
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. |
-
|
-
|
-
|
X
|
-
|
|
| 2 |
To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to use the acquired theoretical knowledge in practice. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. |
-
|
-
|
X
|
-
|
-
|
|
| 8 |
To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. |
-
|
-
|
X
|
-
|
-
|
|
| 9 |
To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to apply social, scientific and professional ethical values in the field of new media and communication. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign language at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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