NMC 312 | Course Introduction and Application Information - Department of New Media and Communication

Course Name

Culture and Creative Industries

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
NMC 312	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Q&A Role Playing Simulation Field trip / Observation Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Dr.Öğretim Üyesi DENİZ CAN TAŞÇI
Course Lecturer(s)	Dr.Öğretim Üyesi DENİZ CAN TAŞÇI
Assistant(s)	-

Course Objectives	This course develops a conceptual and critical perspective on the cultural and creative industries. It places students in the position of the actors who make cultural policy — municipalities, independent producers, developers, tourism bodies, residents — so that the frameworks of the field are learned through use and contestation. It also examines the conditions of work and the platform infrastructures on which contemporary cultural production depends, since most students will enter these labor markets directly.
Learning Outcomes	The students who succeeded in this course; Explain the economic, political and social dimensions of cultural value Distinguish the cultural industries tradition from the creative industries policy discourse Identify the stakeholders of the culture sector at local, national and global scales Analyze cultural and creative industry policy in an urban context Assess the working conditions and platform dependencies of cultural producers Apply core concepts of the creative industries to a city-scale case study Defend a research-based proposal orally under questioning
Course Description	The first part of the course examines the value of culture and the economic, political and social aspects of the cultural industries. The second part addresses the creative industries: how they shape cities, how cultural work is organized and remunerated, and how digital platforms and artificial intelligence are reshaping cultural production. Throughout the semester, concepts are applied through a structured simulation in which student teams, each representing a stakeholder in Izmir’s cultural field, develop a UNESCO Creative City bid and respond to the Izmir Metropolitan Municipality’s own draft cultural policy document.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction	Reviewing the syllabus
2	Experience Economy	Pine II, B.J. and Gilmore, J.H. (1998). Welcome to the Experience Economy. Harvard Business Review, July-August, 97-105
3	The Value of Culture; Culture as a Right	Culture Action Europe, (2018). The Value and Values of Culture, report by Council of Europe and Budapest Observatory. Excerpt: Izmir Metropolitan Municipality (2026). Cultural Policies Document — Draft, Axis 1: Defining Culture as a Right and Access to Culture (pp. 10–14).
4	Cultural Industries and Cultural Policy	Hesmondhalgh, D., Pratt, A. C., 2005. Cultural industries and cultural policy. International Journal of Cultural Policy 11(1), 1-14.
5	From Cultural to Creative Industries: Naming and Measuring	Garnham N. (2005) From cultural to creative industries. IJCP, 11(1), 15–29. Excerpt: INSPIRE (2026). Dynamic Mapping of the Creative Economy in Türkiye, §1.2 Concepts and Classifications and §1.5 Overview of the Turkish Creative Economy.
6	Stakeholders and Cultural Governance	Primary: Johanson, K., Kershaw, A., & Glow, H. (2014). The advantage of proximity: The distinctive role of local government in cultural policy. Australian Journal of Public Administration, 73(2), 218–234. Excerpt: İZBB Draft, Axis 2: Cultural Governance and Institutional Capacity (pp. 15–19).
7	The Cultural Economy and the City	Scott, A.J. (1997). The cultural economy of cities. IJURR, 21(2), 323–339. Dündar, Ş.G. (2016). Kültür Ekonomisi Açısından İzmir’in Akdeniz’deki Yeri. in İzmir Akdeniz Akademisi Kitabı, 73–87.
8	Midterm Week
9	Field study: Heritage, Climate and the Cultural City	Primary: Duxubury et. al. (2015). Cities, Culture and Sustainable Development in Anheier, Isar & Hoelscher (eds.), Cultural Policy and Governance in a New Metropolitan Age (pp.73-86) Excerpt: İZBB Draft, Axis 4 (Heritage, pp. 24–28) and Axis 5 (Climate and Ecology, pp. 29–32).
10	Creative Industries in İzmir	Primary: İZBB Draft, Axis 3: Cultural Economy and Creative Industries (pp. 20–23). Excerpt: INSPIRE (2026), §1.6 Türkiye’s Creative Geography.
11	Cultural Work: Entrepreneurship and Precarity	Primary: Hagoort, G., & Kooyman, R. (2011). On the principles of cultural entrepreneurship: Balancing between imagination and financial profit. In C.O. Nuere (Ed.) New Challenges of cultural observatories, pp.91-107. Counter-text: McRobbie, A. (2016). Be Creative: Making a Living in the New Culture Industries, Ch. 1. Cambridge: Polity.
12	Platforms, Algorithms and AI	Primary: Nieborg, D.B. & Poell, T. (2018). The platformization of cultural production. New Media & Society, 20(11), 4275–4292. Excerpt: UNESCO (2026). Re\|Shaping policies for Creativity, 4th edition — digital environment and AI findings. İZBB Draft, Axis 6 (pp. 33–37).
13	Student Presentations
14	Student Presentations
15	Semester Review
16	Final Exam

Course Notes/Textbooks

Pine II, B.J. and Gilmore, J.H. (1998). Welcome to the Experience Economy. Harvard Business Review, July-August, 97-105
Hesmondhalgh, D., Pratt, A. C., 2005. Cultural industries and cultural policy. International Journal of Cultural Policy 11(1), 1-14.
Scott, A. J., 1997. The cultural economy of Cities, International Journal of Urban and Regional Research 21(2):323-339.
Hagoort, G., & Kooyman, R. (2011). On the principles of cultural entrepreneurship: Balancing between imagination and financial profit. In C.O. Nuere (Ed.) New Challenges of cultural observatories, pp.95-107.
Nicholas Garnham (2005) From cultural to creative industries, International Journal of Cultural Policy, 11:1, 15-29, DOI: 10.1080/10286630500067606
Dündar, Ş.G. (2016). Kültür Ekonomisi Açısından İzmir’in Akdeniz’deki Yeri. In Izmir Akdeniz Akademisi Kitabı, 73-87.
Crawford, B. A and Rodriguez, L. (2022) The NFT Art Marketplace Trends and Considerations Carneqie Mellon University: ETC Press: Report

Suggested Readings/Materials

Johanson, K., Kershaw, A., & Glow, H. (2014). The advantage of proximity: The distinctive role of local government in cultural policy. Australian Journal of Public Administration, 73(2), 218–234.
Landry, C. and Bianchini, F. (1995). The Creative City. London: Demos.
Duxubury et. al. (2015). Cities, Culture and Sustainable Development in H.K. Anheier, Y.R. Isar& M. Hoelscher (eds.), Cultural Policy and Governance in a New Metropolitan Age (pp.73-86).
Mengi, O. (2015) “Creative Industries Through Changing Mode of Production: A Debate on Fashion Industry”, Presented in the conference of Cultural and Creative Industries: Economic Development and Urban Regeneration, Tre University, Rome, Italy, Dec 4 - 5, 2015.
https://www.culturalpolicies.net/
https://en.unesco.org/creative-cities/home
https://creativeconomy.britishcouncil.org/media/uploads/files/English_mapping_the_creative_industries_a_toolkit_2-2.pdf
https://izka.org.tr/wp-content/uploads/pdf/10_izmir_kultur_ekonomisi_envanteri_ve_kultur_ekonomisi_stratejisi.pdf
https://www.izmeda.org/?page_id=1075
https://www.tate.org.uk/art/art-terms/d/digital-art
https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq

Semester Activities	Number	Weigthing
Participation	1	20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	30
Presentation / Jury	1	30
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam	1	20
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	3	6	18
Presentation / Jury	1	22	22
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam	1	32	32
		Total	148

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication.	-	X	-	-	-
2	To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication.	-	X	-	-	-
3	To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes.	-	-	-	-	-
4	To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution.	-	-	-	-	-
5	To be able to use the acquired theoretical knowledge in practice.	-	X	-	-	-
6	To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication.	-	-	-	-	-
7	To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public.	-	-	-	-	-
8	To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies.	-	-	-	X	-
9	To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process.	-	-	-	-	-
10	To be able to apply social, scientific and professional ethical values in the field of new media and communication.	-	-	-	-	-
11	To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign language at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-