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      FACULTY OF COMMUNICATION

      Department of New Media and Communication

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      NMC 105 | Course Introduction and Application Information

      Course Name
      Visual Culture
      Code
      Semester
      Theory
      (hour/week)
      Application/Lab
      (hour/week)
      Local Credits
      ECTS
      NMC 105
      Fall
      3
      0
      3
      4

      Prerequisites
      None
      Course Language
      English
      Course Type
      Required
      Course Level
      First Cycle
      Mode of Delivery face to face
      Teaching Methods and Techniques of the Course Discussion
      Critical feedback
      Simulation
      Lecture / Presentation
      National Occupation Classification -
      Course Coordinator
      • Öğr. Gör. Barış ATTİLA
      Course Lecturer(s)
      • Öğr. Gör. Barış ATTİLA
      Assistant(s) -
      Course Objectives This course is an introduction to how visual communication works, with a focus on the viewing and interpretation of visual information and images from a variety of sources as well as the expression of meaning through visual means.
      Learning Outcomes

      The students who succeeded in this course;

      • discuss what makes some visuals more powerful, persuasive or beautiful than others in particular contexts.
      • identify the ways that visuals can be used to communicate meanings both similar to and different from other forms of communication.
      • analyze the ways that new technologies shape visual meaning making and create hybrid texts.
      • discuss the ethical issues involved in utilizing visual image.
      • visually convey meaning for a variety of audiences.
      Course Description In the scope of this course analysis and interpretation of imagesand visual communication materials will be thought to students in order for them to be able to evaluate the aesthetic merit of visuals, articulate the social impact of visuals that would provide with basis of their future production work or images that effectively communicate the intended messages to the audience.
      Related Sustainable Development Goals

       



      Course Category

      Core Courses
      X
      Major Area Courses
      Supportive Courses
      Media and Management Skills Courses
      Transferable Skill Courses

       

      WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

      Week Subjects Related Preparation
      1 Introduction
      2 Theory: Iconology "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity)
      3 Theory: Form "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) "Point and Line to Plane” by Wassily Kandinsky
      4 Theory: Art History "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) “The Story of Art” by E. H. Gombrich (Phaidon)
      5 Theory: Ideology "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity)
      6 Theory: Semiotics "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) "Introducing Semiotics: A Graphic Guide” by Paul Cobley and Litza Jansz (Icon Books)
      7 Theory: Typography "Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth)
      8 Midterm Week
      9 Theory: Color "Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth)
      10 Graphic Design “Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth) “Graphic Style: From Victorian to Post-Modern” by Steven Heller (Abrams)
      11 Photography "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) "An Introduction to Visual Culture” by Nicholas Mirzoeff (Routledge ) “Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth)
      12 Film "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) “Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth)
      13 Computers and Internet “Visual Communication: Images with Messages” by Paul Martin Lester (Wadsworth)
      14 Review of the semester/New Media "Visual Culture" by Richard Howells and Joaquin Negreiros (Polity) "New Media: A Critical Introduction" by Martin Lister (Routledge)
      15 Review of the semester
      16 Final Exam

       

      Course Notes/Textbooks

      Nicholas Mirzoeff, An Introduction to Visual Culture

      Marita Sturken, Lisa Cartwright, Practices of Looking An Introduction to Visual Culture

      Philip B. Meggs, A History of Graphic Design.

      Kevin Robins, Image

      Nicholas Mirzoeff, The Visual Culture Reader

      John Fiske, Introduction to Communication Studies

      Daniel Chandler, Semiotics The Basics

      Gillian Rose, Visual Methodologies

      Suggested Readings/Materials

       

      Rudolf Arnheim, Visual Thinking. 

      Marshall Mc Luhan, Gutenberg Galaxy The Making of Typographic Man

      Paul J. Sylvia, Looking Past Pleasure : Anger, Confusion, Disgust, Pride, Surprise, And Other Unusual Aesthetic Emotions

      Thomas A. Sebeok, Signs: An Introduction to Semiotics

       

      EVALUATION SYSTEM

      Semester Activities Number Weigthing
      Participation
      1
      20
      Laboratory / Application
      Field Work
      Quizzes / Studio Critiques
      Portfolio
      Homework / Assignments
      Presentation / Jury
      Project
      1
      40
      Seminar / Workshop
      Oral Exams
      Midterm
      Final Exam
      1
      40
      Total

      Weighting of Semester Activities on the Final Grade
      2
      60
      Weighting of End-of-Semester Activities on the Final Grade
      1
      40
      Total

      ECTS / WORKLOAD TABLE

      Semester Activities Number Duration (Hours) Workload
      Theoretical Course Hours
      (Including exam week: 16 x total hours)
      16
      3
      48
      Laboratory / Application Hours
      (Including exam week: '.16.' x total hours)
      16
      0
      Study Hours Out of Class
      12
      2
      24
      Field Work
      0
      Quizzes / Studio Critiques
      0
      Portfolio
      0
      Homework / Assignments
      0
      Presentation / Jury
      0
      Project
      1
      24
      24
      Seminar / Workshop
      0
      Oral Exam
      0
      Midterms
      0
      Final Exam
      1
      24
      24
          Total
      120

       

      COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

      #
      Program Competencies/Outcomes
      * Contribution Level
      1
      2
      3
      4
      5
      1

      To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication.

      -
      -
      X
      -
      -
      2

      To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication.

      -
      -
      -
      -
      -
      3

      To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes.

      -
      -
      -
      -
      -
      4

      To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution.

      -
      -
      -
      -
      -
      5

      To be able to use the acquired theoretical knowledge in practice.

      -
      -
      -
      -
      -
      6

      To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication.

      -
      -
      -
      -
      -
      7

      To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public.

      -
      -
      -
      -
      -
      8

      To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies.

      -
      -
      -
      -
      X
      9

      To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process.

      -
      -
      -
      -
      -
      10

      To be able to apply social, scientific and professional ethical values in the field of new media and communication.

      -
      -
      -
      -
      -
      11

      To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

      -
      -
      -
      -
      -
      12

      To be able to speak a second foreign language at a medium level of fluency efficiently.

      -
      -
      -
      -
      -
      13

      To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

      -
      X
      -
      -
      -

      *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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